EDITORIAL DESIGN (PRINT + APP), WEB DESIGN, INFOGRAPHICS
Blickpunkt LKW + BUS (Kufstein, Austria) is Austria’s no. 1 transport magazine with the highest circulation (proved by ÖAK), an equivalent app for tablets and smartphones as well as a Youtube channel with millions of organic clicks. This makes the publishing house the market leader in Austria.
In 2010 I took over the desktop publishing job from an advertising agency, which resulted in a production time reduction of nine days and a 90 % less correction quota per issue in the course of creating the magazine – a great time saving at no extra cost.
At the end of 2011, the publishing house decided to also offer a digital version of the magazine as an interactive and multimedia app for iOS tablets and phones. Since 2015, Android devices are supported too. The app magazine counted more than 10,000 unique readers after only four years. These measures made Blickpunkt LKW + BUS even more attractive for advertising clients which has been having a positive effect on profit ever since.
By the way: In 2015, the publishing house celebrated their 30th anniversary. This was accompanied by a series of 8 infographics I designed.
In order to adjust the visual appearance of the magazine to its successes, I designed a logo update, an all-new and forward-looking layout for the print magazine and the app and a new website. Blickpunkt LKW + BUS has a modern and distinctive look that paves the way into the future and visually supports the market leadership.
The old logo.
The new logo in flat design style on white and blue.
One of the most important client requirements was to place as much content as possible (mainly text) on as little space as possible. This turned out to be the biggest challenge in the course of the design relaunch as I intended to work with generous white spaces. Spending a lot of time on research, Marbach turned out to be the perfect font for the main copy. For headers I chose Akko Pro.
You can find out detailed information about the font research for this project in this blog post.
Many details optimise the reading flow and allow for a pleasant and modern look. The navigation in the magazine was improved with clear page titles and subtle arrows at the end of printed sheets if the article continues on the next page.
Distinctive symbols at the end of articles are derived from the K majuscule of the new logo (LKW) and serve as a beautiful divider between the main copy and the author.
Colour-wise, the new layout is simple (black and white) so that photos stand out more and don’t compete with other design elements.
Large articles have a big main photo and a centred white text box for the header that partly lies above the main photo. A thin line in one of the colours of the main photo is placed across the whole page or printed sheet, the white text for the header kind of pushes the coloured line up. This was inspired by engine pistons that also go up and down. This introduces more dynamics into the layout, thus stays in harmony with the article.
The new responsive website was overworked visually as well as content-wise. The new concept was created together with the client and includes several blog feeds for different categories. The blog will be updated several times per week to serve the readers’ needs and provide them with latest news of the transport sector. An important requirement was to enable the client to write and publish blog posts themselves, this was accomplished by using WIX.
Besides that, a script was programmed and implemented to count the PDF downloads in the issue archive in real time.
The website works on desktop and tablets and there is also a mobile version for smartphones.
"As the market leader we have to meet our target groups’ high expectations. HCG corporate designs perfectly accomplished that with her consultation, her concept and designs."
Editor in chief Blickpunkt LKW+BUS
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