INFOGRAPHIC / DATA VISUALIZATION
All of us are flooded by countless emails, pushy advertisements, many social media posts and (partly) unnecessary information every day – online and offline. This is why it’s not surprising that our attention span has become shorter over the past years.
We decide within a few seconds if we want to engage with a topic or not. Because: time is precious. The quick conception of information is crucial if you want to transport a message.
This is the job of infographics: They portray a topic in a visual way, structured into logical "info islands". This makes our brain absorb the information much faster compared to reading text.
"Infographics are huge. A data visualization is when you get data and you present it in a more user-friendly way."
Text and numbers have to be read, then understood and then sorted.
Infographics present a topic visually perfect.
This is why infographics are 30 times more likely read than text.
INFOGRAPHIC / DATA VISUALIZATION DESIGNER
I create infographics and data visualizations for both print and digital, static and animated. These designs can be used as sales promotion in many ways: as an eye catcher on a fair stand, a viral advert on the internet, as part of a social media campaign (content marketing on Facebook etc.), an advert in a print magazine layout design or as a paper mailing that the recipients really engage with. Almost every topic can be turned into a perfect graphic landscape and thus be 30 times more likely noted by your target group than ordinary text. As a brand designer I often deal with brand design. This is why I place importance on my data visualizations to perfectly match my clients’ look and feel. Every infographic I design is based on a concept with regards to colours, shapes, fonts and structure. I could deepen my data visualization expertise even more in a workshop conducted by Marina Bräm, who is the head of the infographic department of Switzerland's Tamedia Group.
INFOGRAPHIC AND DATA VISUALIZATION DESIGN PROCESS
I analyse the data, talk it through with my client and break it down into logical "data islands". (I also research the data if needed.)
INFOGRAPHIC DESIGN CONCEPT
I create an inherently consistent and individual design concept that perfectly represents the character of the client and the products.
DATA VISUALIZATION CREATION
The infographic is created in a vector program to guarantee a scaling without quality loss later on.
The infographic is sent to the client
in the desired format.
Infographics and data visualizations are a perfect micro content to be shared on social media, by the way. Either as a classic static infographic or as an animated gifographic. Check out a few great examples by clicking here.
"The infographic on merchandising products is really great. We wanted to transport this topic in an easy and uncomplicated way. We, and most importantly our clients, think that HCG has executed this wonderfully. Our clients shall instantly think of merchandising products as a cheap and effective advertisement method when reading this infographic. Working with HCG was uncomplicated and professional, the design was in the best hands."
Andreas Kleine, Kleine & Jockers GmbH