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No Photoshop logo!

If you get a logo designed, there are corporate designers who create logos in Photoshop. Sooner or later, their clients will have major problems with the logo. None of this would be necessary if you had a logo designed using the right software – vector software (for example, Adobe Illustrator).


What problems does a Photoshop logo cause?


Photoshop is pixel-based, and the end product is a regular image file. Anyone who has ever (significantly) enlarged an image file knows that the image is pixelated and looks terrible. So, with a logo created in Photoshop, massive quality loss is inevitable.


pixelated Coca-Cola logo
created in Photoshop

Coca-Cola logo as a vector file
created in Illustrator

If you want to modify a logo created in Photoshop (for example, change the color of the lettering), you have to work pixel by pixel. Making clean, quick, and efficient changes to the logo is almost impossible with Photoshop.


black Coca-Cola logo pixelated in Photoshop
black Coca-Cola logo pixelated in Photoshop - detailed view
changing the logo color in Photoshop causes color errors

Exporting a Photoshop logo to a JPG image file creates a white background in the logo image. However, this also happens when exporting a JPG image to programs like Adobe Illustrator. However, placing a vector logo file on a colored background not only eliminates pixelation, but also eliminates the annoying white background. Here's an example:


Microsoft logo exported as JPG
using the JPG logo (from Photoshop)

Microsoft logo used as vector file
using the vector logo (from Illustrator)

Since vector programs are usually only used by designers, logos must be sent to the customer as a jpg or png image file in addition to the vector file (*.eps or *.ai), otherwise the customer will not be able to view the logo.

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