ZMK is a publication of the Spitta Verlag GmbH & Co. KG in Balingen, Germany’s leading media company for dental medicine. The print magazine comes out ten times a year. I was responsible for the design and technical implementation of an app magazine for the Apple iPad. I adapted the existing print editorial design for tablet screens, designed a consistent button scheme as well as a logical navigation system in order to maximize user friendliness. In addition to that, I placed useful interactive functions that smartly support the content and the reading flow. This new tablet magazine shall help Spitta increase the advertisement revenue and strengthen the market position of ZMK.

A special feature in the editorial design of ZMK is a rounded corner on pictures and video placeholders. This was consistently implemented throughout the whole tablet magazine.

Interactive buttons in the colour of the category come with logical symbols to support the user friendliness. Besides that, rounded corners remind of the Spitta logo that also shows rounded corners. This is how buttons are subtly embedded into the editorial design of the app magazine. Navigation buttons show the reader how to get to the next page or to the beginning of the article for example.

For the typography scheme, I created a semantic matrix after Beinert which supports a great usage of various fonts. All fonts of the Frutiger LT family are true type fonts which are perfectly suited for digital usage on screens or displays. Frutiger LT transports a feeling of objectivity and clarity (perfect for the dental medicine business) and offers a pleasant reading flow.

"We made a good decision to go with HCG for e-magazines, which were a new area of business for us. Miss Gamper consulted us competently and created the e-magazine creatively, professionally and in time. Also, she is always friendly and at our disposal for questions about e-magazines, apps and other topics. Working with Miss Gamper is great, the result is excellent. I’m happy to work on more projects with HCG!"


Heike Akküc, Spitta Verlag GmbH & Co. KG



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