ABOUT HCG - BRAND DESIGN AGENCY
WHO STANDS BEHIND HCG CORPORATE DESIGNS
Hello, my name is Helene Clara Gamper. I'm a corporate designer and believe in the power of the "rote Faden", which is German and means "the red line". This is a saying in German and translates something like "the central theme". This is why you see a red line in my logo. I help businesses to create their visual identities, translate data into graphic landscapes and support publishers to make their magazines look stunning.
I grew up in a publisher family, graduated the HAK (an Austrian business academy) with the highest score in the country (my perfectionism came through at a young age already) and then worked in quality and process management for about eight years which helps me now to understand my clients and the situations they are in even better.
About 15 years ago I started working in the creative field what in 2010 made me start my own business called HCG corporate designs.
Since then, I have designed for companies of many sizes from the German speaking area but also from other countries such as the USA or the United Kingdom. I create brand design concepts for start-ups and established businesses, develop magazine layout designs for publishers, design and implement rich media magazines for tablets and smart phones and visualize complex data for some great data visualizations and infographics.
My brand design agency is awarded with the quality seal of init cd, which means I'm certified and obliged to commit myself to work in accordance with high, pre-defined quality standards when developing corporate identity designs. My clients benefit a lot from these high quality standards. Typography schemes I create based on the Beinert font matrix which I learned in trainings with Wolfgang Beinert, one of Germany's most renowned typography experts and founder of the German font lexicon typolexikon.de .
When creating brand designs, I always try to get to the very essence of the corporate identity / the character and the philosophy behind my clients’ businesses and their products. This essence I include in a holistic brand design approach, that follows me through the entire creative process. This is how I develop unique visual branding concepts with a common thread running through them, which is something I’m really passionate about. This "common thread" and consistency that runs through the entire visual communication is something that generates trust among the target group. And ultimately, trust turns people into customers.
It puts a smile on my face when I see people respond and interact with my brand design creations – and when my clients tell me about that. You can see some of my work in my portfolio.
Some of my clients say they appreciate my flexibility and transparency. I believe that being open and straight with my clients is a matter of fairness and respect and contributes to a positive and successful collaboration.
To make the development and progress of HCG corporate designs visible and make my design services appear more distinctive, I gave my own brand design agency a completely new brand design in the beginning of 2016.
When I’m not designing you can find me doing sports, exploring nature or travelling. I get a lot of inspiration from seeing different places, doing new things or trying out new recipes with exotic spices I bought from different corners of the globe. In 2014, I fulfilled one of my biggest dreams: visiting the giant tortoises of the Galapagos Islands. Travelling through Peru, Ecuador and the Galapagos National Park was a truly magical experience.
I live in the wonderful city of Innsbruck, Austria, the so-called "Capital of the Alps". The lovely scenery here inspires me every day, in my blog you can see why.
Want to work together? I’d love to hear from you. I usually respond within 48 hours. If you have a large project, please get in touch with me early enough, because I’m often booked for current design projects for up to two months.