BRAND DESIGN SWISSPLUS
CORPORATE IDENTITY DESIGN / PACKAGING DESIGN
Swissplus (London, UK) is a skin care line with natural Swiss ingredients that has been developed for different skin types. I created creative logo designs and packaging designs in 2 sizes (jar and tube).
The font Springsteel represents the purity, the cleanliness, the simplicity and the objectiveness that form the basis for the Swissplus concept. Garamond fonts emphasize the cleanliness and the traditional values Switzerland is famous for.
The products come with different colours, symbols and logo fonts for each skin type. The main colour of the outer packaging is white. The inner packaging, however, reveals the skin type's allocated colour (i.e. essential = red, herbs = green etc.).
"Helen is one of those rare individuals who can anything. She is able to design in such a way that her own talent is fully utilized, whilst the client feels very much understood. I have yet to meet a person who can work with such dedication, whilst being totally calm and self-assured, knowing for herself that she will get the job done and done beautifully."
Anita Kaushal, Swissplus