BRAND DESIGN MILLI ON AND ON
CREATIVE LOGO DESIGN, CORPORATE IDENTITY DESIGN NGO
The charity "MILLIon and on" remembers the late Milli Kaushal (London, UK) and aims at helping GOSH (Great Ormond Street Hospital) and Kids Company through raising money. I developed the creative logo design as well as various print materials and web designs. Furthermore, I designed a book for a London based private school in the name of the charity. Overall, £85,000 was raised within only 5 months.
The font Mentone SemiBold has slightly slanted tops of certain letters that represent the playful and childlike character just like the late Milli Kaushal. At the same time, Mentone SemiBold looks straight enough to still be serious and trustworthy. As an additional colour to pink, I chose an elegant dark grey to suit fundraising events and their attendees.
"Helen is one of those rare individuals who can anything. She is able to design in such a way that her own talent is fully utilized, whilst the client feels very much understood. I have yet to meet a person who can work with such dedication, whilst being totally calm and self-assured, knowing for herself that she will get the job done and done beautifully."
Anita Kaushal, mother of Milli Kaushal