EDITORIAL DESIGN

Maybe you know this situation: There are books and magazines that you don’t want to give out of your hands because they are just great to read. On the other side, there are books and magazines that you find "exhausting" and "tiring" when reading them.

You think this has something to do

with the topic or the way it is written?

Yes. And no.

A very deciding characteristic for the reading experience is the editorial design:

the relation and placing of copy and pictures, the overall layout, the "golden ratio",

font types and sizes, micro and macro typography and of course the grey tone.

All these components contribute to a publication’s success.

Some say, print is dead.

Some print products prove the opposite.

It’s those, that are well done.

MAGAZINE DESIGNER / BROCHURE DESIGNER

 I’m an editorial designer and create one-off publications such as brochures or books as well as periodic magazines for the B2C and the B2B audience. I care for the whole process from the editorial design’s development, to creating various templates, to photo editing, to layouting (prepress) to delivering the print-ready files to the printing company. Publishers appreciate my commitment towards first-class layout, uncomplicated communication and my absolute adherence to deadlines. 

THE PROCESS

EDITORIAL DESIGN

 

 Based on the briefing, I create a layout specifically made for the target group and the topic of the publication. For periodic magazines, I draft templates to optimize the design process for a consistently high quality level and ideal time management. 

PICTURES

 

 Photo editing within reason is included in my service. This guarantees pictures to be printed in the correct colour mode (CMYK) at a resolution of 300 dpi. Besides that, little flaws in the pictures can be erased upon request. 

PROOFREADING

 

 I can organise all copy to be proofread upon request. 

DESKTOP PUBLISHING

 

The book, magazine or brochure is designed using Adobe Indesign.

PREPARATION FOR PRINT

 

Various checks make sure that the PDF file can be used by the printing company without problems. 

"Your work has really very wowed us."

 

Andrea Großöhme, Felgenoutlet.de / FLGN TLT / German eTrade GmbH

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