NO PHOTOSHOP LOGO PLEASE!
There are company logo designers who create logos in Photoshop. Their clients are experiencing big issues with these logos, not only in the long run but in between too. Creating a logo with the right software helps - simply use vector software (i.e. Adobe Illustrator).
WHAT PROBLEMS DO PHOTOSHOP LOGOS CAUSE?
Photoshop is based on pixels and the output is an ordinary picture file. If you have ever enlarged a picture file, you will have noticed that it pixelates and looks terrible. This is why a company logo design created in Photoshop will cause a massive quality loss when scaling.
created with Photoshop
created with Illustrator
Amending a company logo design created in Photoshop (i.e. changing the colour of the logo font) requires extensive work from pixel to pixel. A clean and efficient change of a company logo design is hardly possible with Photoshop.
colour change of a logo in Photoshop (not 100 % clean)
Exporting a Photoshop logo as a jpg file automatically generates a white background within the company logo design. This does occur with a jpg export from Adobe Illustrator too, but placing a vector logo file on a colour background is not only free from pixelations, it is also free from the annoying white background. Here you can see an example:
placing a jpg logo (created in Photoshop)
placing a vector logo (created in Illustrator)
As vector applications are normally used by professional designers only, company logo design files have to be sent to the client as a jpg or a png file, as well as the the vector files (*.eps or *.ai). Otherwise, the client does not have the possibility to see the company logo design.
A handy audio version of this topic can be found in this podcast:
You can also download this topic as a free whitepaper.
By the way, here you find out what 8 things make a good company logo design.
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