8 WAYS TO MONETIZE YOUR APP MAGAZINE
Here you will discover eight ways to monetize your app magazine and earn money with it - regardless of whether your app is running on your mobile phone or tablet, whether iOS or Android.
IN-APP PURCHASES OF INDIVIDUAL MAGAZINE ISSUES
You can offer individual issues of your magazine for a fee, so-called in-app purchases. It is important to mention that Apple and Google get a 30 % cut of the sales price. This means that if an in-app purchase costs € 10, for example, € 3 go to Apple or Google and you get a payout of € 7.
At the beginning of 2021, Apple introduced a small business option so that only 15 % of sales go to Apple.
IN-APP PURCHASES OF INDIVIDUAL ITEMS
In addition to entire magazine issues, individual articles or specific sections of your app can be offered separately as in-app purchases too.
SUBSCRIPTIONS IN THE APP
You can sell your publication as a digital subscription in the app. The user buys the subscription directly in the app and, depending on the subscription length, has access to the entire content or specific content that is allocated to the subscription.
FREE ACCESS TO THE APP MAGAZINE ONLY AS A PRINT SUBSCRIBER
You can charge for the entire content of an app and offer free access only to users with a login.
The most common use of this scenario is a print magazine, for which customers pay an annual subscription. These paying print subscribers get free access to the app content via a login. All other users have to pay in the app. This is a great way to perfectly combine in-app purchases and a login function. We implement this, for example, in the "connecting comPETence" magazine of our customer PETnology/tecPET.
Similar to a website, you can place advertising banners in your app. These are ordinary image files that link to a URL. It is best to place the advertising banners on the starting page of the app or in a section of the app where there is a particularly high number of views. An analysis of your app provides valuable information on what makes sense.
Similar to a print magazine, you can also place full-page advertisements between individual articles or smaller advertisements in the articles themselves in an app magazine. You can see many inspiring examples of what is possible in this video.
PAID PR ARTICLES
Just like in the print segment, you have the option of including paid PR articles in your content in the app too. This generates even more income.
Product placements are a very popular way of generating advertising income. It's best to offer make such content available in the app for free - as it is also the case in the print segment.