NEW BRAND DESIGN FOR ALCIT

ALCiT (Etobicoke, Ontario/Canada) offer individual IT hardware and software services as well as tailored IT security solutions to medium-sized companies. I was hired to subtly re-brand ALCiT to give them a more modern look for a stronger position in the target market and to gain bigger market shares.

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The company logo design should remain untouched, the new brand design included a new look and inspiration with regards to colours and fonts and a completely new web design including some new graphics and the final image selection for the website.

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The style guide can be downloaded here.

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The new web design, showing the new brand design, was presented as a preview website. A prominently placed "get in touch" button in the corporate green colour tone makes contacting ALCiT easier and shall, thus, increase website leads.