NEW BRAND DESIGN FOR ALCIT
CORPORATE IDENTITY DESIGN (WITHOUT COMPANY LOGO DESIGN)
ALCiT (Etobicoke, Ontario/Canada) offer individual IT hardware and software services as well as tailored IT security solutions to medium-sized companies. I was hired to subtly re-brand ALCiT to give them a more modern look for a stronger position in the target market and to gain bigger market shares.
The company logo design should remain untouched, the new brand design included a new look and inspiration with regards to colours and fonts and a completely new web design including some new graphics and the final image selection for the website.
The style guide can be downloaded here.
The new web design, showing the new brand design, was presented as a preview website. A prominently placed "get in touch" button in the corporate green colour tone makes contacting ALCiT easier and shall, thus, increase website leads.
External programmers were responsible for implementing the new brand design on the live website.
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